Wonderbon Chocolate Co. is the newest venture of Maury Rubin, the founder of NYC’s famous City Bakery. Focusing on the hot chocolate that made his bakery famous, Maury has created a cold hot chocolate in a can that is absolutely delicious. We were tasked with fleshing out the brand architecture for Wonderbon and conceptualizing its digital presence. Maury gave us his logo and we got to worst establishing guidelines, typography and visual themes. Inspired by Maury’s love for blue note jazz we were able to translate his passion for this product into a cohesive art direction.
