Pilot Pen USA is the North American branch of the Pilot company, a stationary and writing instruments manufacturer based in Tokyo, Japan. The infamous G2 is their flagship product and is the #1 selling ink gel pen of choice worldwide. I was given ownership of social content creation with my first agency out of college and that experience became my creative foundation. My personal style of doodling set the tone for the visual identity of Pilot Pen USA on social platforms and was a natural fit for the target audiences of teens and their parents. The reps I earned as a content creator was invaluable in developing the tools I still use in my workflow today.
