Miles was an interesting opportunity with progressive ethics that I really believe in. The idea is a deodorant for pre-teens that wouldn’t over emphasize gender and body image. The creator struggled to find a deodorant for her son that wasn’t selling a hyper masculine image and decided to create her own alternative. Conceptually the digital presence needed to reflect these values. To remind parents that it’s “just deodorant” and the child using is is already perfect the way they are, now they just smell better.
